The digital world is all about chasing likes, shares, and followers, and when starting up a business, this might seem daunting. Smart Insights points out that 50% of brands do not have a defined online marketing strategy, which can be interpreted as 50% of brands do not even have a fair shot at charming their consumers.
Natasha Lorraine Menezes, Founder of The Words Edge, an award-winning Marketing Agency which specializes in Digital Content, found this data to be the reason behind the foundation of The Words Edge.
“It got me thinking, why should anyone have to suffer from content that does not convert? So with one eye on these brand struggles and another on the gold rush for content, I decided to set up The Words Edge,” she said.
Authentic content drives customer engagement
According to a study by Nielsen, 92% of customers trust organic, user-generated content more than they trust traditional advertising, as they find it more relatable and trustworthy.
The Words Edge is an industry-agnostic marketing agency, which uses strategy and high-quality authentic content as its unique selling point (USP).
“We figured we could bridge the gap between companies and consumers by creating engaging and impactful content that identifies with an audience, as well as builds brand value”.
“It took many years of insight, research, and samples to start up my creatively focused marketing agency”. The Words Edge has mirrored around 4 pillars – strategy, story-telling and consumer research, all the while leveraging digital as a tool for scale and optimization.
Technology and digital help us stay ahead of the competition. Technology gives us a scale to do jobs faster and better, while with digital, we can identify and analyze customer behaviors in-depth.
We offer specialized content to over 100 clients, including unicorn startups, government bodies and enterprises. Our services include marketing strategies built around content, social media, design, emailers, videos, animations, GIFS, blogs, infographics as well as websites.
The Words Edge is recognized as one of the 10 Most Promising Marketing Start-ups in Bangalore, and Natasha Lorraine Menezes, the Founder, is an award winner herself, with the coveted Digital Women Awards, bestowed by She the People TV, Google and Colors TV.
“Realising that our clients’ objective to hire us is to deliver winning strategies, with a potent combination of Tech and Digital, we devise and execute content strategies that are creative, economical, superlative and one that drives profitable customer reactions”. This is the only way to expand brand visibility, traffic and keep the funnel full, in today’s digital world, according to Natasha.
About the Founder
Driven by her creative marketing passion, Natasha Lorraine Menezes, Founder of The Words Edge, is an award-winning Marketer who aims to learn fast, fail fast and move forward in her profession. She has 10+ years of Marketing experience with leading companies such as WGSN, Myntra.com and Reliance Industries Ltd.
Now onboard as Mentor for best, Bhopal Smart City, a government-funded project, she aims to share her entrepreneurial learning as an individual and as a woman entrepreneur. Previously, she mentored at Techstars & Google powered Startup Weekend, NIT Trichy.
She is also a published author, speaker and guest writer for Entrepreneur, YourStory, Deccan Herald and Times of India.
Source: The Intellectual Indian